Briefs can come in different shapes, sizes and formats, from a detailed and polished document to an e-mail or even a phone conversation – we are flexible and can work with you in any way that suits you.
This said, there are some key aspects that need to be discussed and agreed to ensure that we deliver the quality people and reliable data to meet your requirement.
The following are the key aspects we like to cover with you. It only needs to be a few words or sentences for each section, just enough so we can fully understand your requirements and make sure we’re all on the same page.
The context
A little background about you and the research project, so we can get a good feel for you and your work.
The aims and objectives of your research
This helps us understand the purpose of the research and what you are trying to find out, which means we’re then able to find the right people and collect the right data for you.
The method
Let us know if this is a qualitative or quantitative project and your preferred method. This will ensure we can provide you with an accurate quote, and we may also be able to suggest other suitable methods to help you achieve your research aims.
The audience
This is the obvious part where you tell us who you want us to recruit, survey or engage with, along with any specific numbers or quotas you would like us to follow. This can be as specific or broad as you like – we’ll then discuss it with you to make sure we agree the exact target audience.
The timetable
Tell us when you need the people or data by and we’ll develop a timetable that allows you to report the research insights to your client on time.
Covering these key aspects will provide the basis for further discussion and clarification to ensure we provide you with an accurate quote and get to work on recruiting quality people and collecting reliable data that meets your requirements.
